What Is Turki Al-Sheikh's Net Worth?
Turki Al-Sheikh is a Saudi Arabian government official, sports executive, boxing promoter, businessman, and entertainment producer who has a net worth of $100 million.
Also known as Turki Alalshikh, he is one of the most influential figures in international boxing and serves as chairman of Saudi Arabia's General Entertainment Authority. A senior adviser to the Saudi Royal Court with the rank of minister, Al-Sheikh has played a central role in Saudi Arabia's efforts to transform itself into a global destination for sports, concerts, tourism, and entertainment under Crown Prince Mohammed bin Salman's Vision 2030 initiative.
Al-Sheikh became internationally prominent through Riyadh Season, a government-backed entertainment festival that has hosted enormous boxing matches involving Tyson Fury, Oleksandr Usyk, and Anthony Joshua. In 2025, he helped organize the blockbuster fight between Canelo Alvarez and Terence Crawford, which attracted more than 41 million viewers on Netflix. He has also purchased and sold professional soccer clubs, acquired the historic boxing publication "The Ring" for $10 million, and helped establish Zuffa Boxing in partnership with the company behind UFC and WWE. His private investments have included Spain's UD AlmerÃa, which he purchased for roughly €20 million in 2019 and sold in 2025 in a transaction reported at approximately €100 million.
Wealth & Business Investments
Al-Sheikh's personal wealth has attracted considerable attention because of the enormous amounts of money associated with his entertainment and sports projects. Some online publications have claimed that he is worth $2.8 billion, but that figure has never been supported by a detailed accounting of his assets, investments, or financial holdings.
His most substantial publicly documented business interests have involved professional soccer clubs and boxing media.
In 2018, Al-Sheikh acquired Egyptian soccer club Al-Assiouty Sport, renamed it Pyramids FC, and invested heavily in players and infrastructure. He sold the team in 2019 to Emirati businessman Salem Al-Shamsi. According to one Egyptian financial report, the sale took place in two transactions totaling $82 million, although the final amount was not officially disclosed.
In August 2019, Al-Sheikh purchased Spanish soccer club UD AlmerÃa for approximately €20 million. He invested in the team over the following six years before selling it to a Saudi investment group in May 2025. Spanish sports business publication "2Playbook" reported that the transaction was valued at approximately €100 million, citing local reporting. That would represent an €80 million increase over the original purchase price before accounting for subsequent investments, financing, and expenses.
His other major private acquisition was "The Ring," the historic boxing magazine he purchased from Oscar De La Hoya in November 2024 for a reported $10 million.
In October 2026, boxing publications reported that DAZN had reached an agreement to acquire a controlling interest in "The Ring." However, the companies had not publicly confirmed a completed transaction or disclosed its financial terms.
Al-Sheikh also oversees enormous government-funded entertainment initiatives, but the budgets of those projects are separate from his personal investments. His exact government salary and private compensation have not been publicly disclosed.
(Photo by FAYEZ NURELDINE/AFP via Getty Images)
Early Life
Turki bin Abdulmohsen Al-Sheikh was born on August 4, 1981, in Riyadh, Saudi Arabia. He attended Al-Arqam Primary School before continuing his education at schools in Riyadh's Diplomatic Quarter.
He subsequently enrolled at King Fahd Security College, graduating in 2001 with a degree in security sciences and the rank of lieutenant.
Al-Sheikh began his professional career in government service, holding positions within Saudi Arabia's Ministry of Interior. His responsibilities included logistics, public relations, and international cooperation.
He later worked in the administration of Riyadh Province and subsequently served in the Ministry of Defense between 2011 and 2015. His government career brought him into the orbit of Mohammed bin Salman, who was becoming an increasingly powerful figure within the Saudi royal family.
In 2015, Al-Sheikh joined the Saudi Royal Court as an adviser. He was subsequently elevated to ministerial rank, establishing himself as a senior official involved in national sports and entertainment policy.
Saudi General Sports Authority
In September 2017, Al-Sheikh was appointed chairman of Saudi Arabia's General Sports Authority, the government organization responsible for developing and regulating the country's sports sector.
His appointment coincided with an ambitious effort to modernize professional sports in Saudi Arabia and attract major international events.
During his tenure, the Saudi Pro League underwent structural changes, including an expansion to 16 teams and an increase in the number of foreign players permitted on club rosters.
Al-Sheikh also served as president of the Union of Arab Football Associations and held leadership positions within Saudi sporting organizations.
His growing prominence brought him into contact with international soccer executives, team owners, and promoters, creating relationships that would later prove valuable in his entertainment career.
Riyadh Season and the General Entertainment Authority
On December 27, 2018, Al-Sheikh was appointed chairman of Saudi Arabia's General Entertainment Authority, replacing his responsibilities at the General Sports Authority.
The appointment placed him in charge of one of the most ambitious elements of Saudi Arabia's Vision 2030 economic diversification program.
In 2019, he helped launch Riyadh Season, an annual entertainment festival designed to transform Saudi Arabia's capital into an international destination for concerts, sporting events, amusement attractions, theater productions, and cultural exhibitions.
The festival expanded rapidly, attracting some of the world's biggest entertainers and sporting organizations. Its programming has included concerts, professional wrestling, international tennis, snooker, boxing, and large-scale exhibitions.
Riyadh Season's 2024–2025 edition attracted more than 20 million visitors, while the 2025–2026 edition recorded 17 million visitors.
In September 2025, Al-Sheikh announced that Riyadh Season had achieved an estimated brand value of $3.2 billion. The figure reflected the festival's commercial and promotional value, rather than an asset personally owned by Al-Sheikh.
The seventh edition launched in October 2026, continuing the festival's expansion into international sports and entertainment.
Transforming International Boxing
Al-Sheikh became one of boxing's most powerful figures after Saudi Arabia began hosting major international fights.
His involvement helped overcome longstanding promotional and financial disputes that had prevented several highly anticipated matchups from taking place.
In October 2023, Riyadh hosted a crossover fight between Tyson Fury and former UFC heavyweight champion Francis Ngannou. The event attracted enormous international attention and helped establish Saudi Arabia as a major destination for combat sports.
The following year, Al-Sheikh helped organize two heavyweight championship fights between Fury and Oleksandr Usyk. Their first meeting, held in Riyadh in May 2024, saw Usyk become the first undisputed heavyweight champion of the four-belt era.
The rematch took place in December 2024, with Usyk again defeating Fury.
Al-Sheikh subsequently promoted or financially supported major fights involving Anthony Joshua, Daniel Dubois, Artur Beterbiev, Dmitry Bivol, and other leading boxers.
His emergence changed the economics of the sport, with Saudi-backed events offering substantial guaranteed purses that helped bring together fighters represented by competing promoters and broadcasters.
Canelo Alvarez and Terence Crawford
One of Al-Sheikh's most significant boxing agreements came in February 2025, when he announced a four-fight deal with Mexican superstar Canelo Alvarez.
The arrangement brought one of boxing's biggest commercial attractions into the Riyadh Season promotional operation and laid the groundwork for a long-awaited matchup against Terence Crawford.
On September 13, 2025, Alvarez and Crawford fought at Allegiant Stadium in Las Vegas, with Crawford winning by unanimous decision to capture the undisputed super middleweight championship.
The fight was streamed globally on Netflix rather than being sold through conventional pay-per-view television.
According to Netflix, the event attracted an average minute audience of 41.4 million viewers during its first day of availability, making it the most-watched men's championship boxing match of the century by that measure.
The event demonstrated Al-Sheikh's ability to negotiate agreements involving elite athletes, international broadcasters, major venues, and competing boxing organizations.
The Ring Magazine
In November 2024, Al-Sheikh purchased "The Ring" magazine from Oscar De La Hoya's Golden Boy Promotions for a reported $10 million.
Founded in 1922, "The Ring" has long been one of boxing's most recognizable publications, known for its championship belts, fighter rankings, and coverage of the sport's biggest personalities.
De La Hoya had acquired the publication in 2007 for approximately $7 million.
Following the acquisition, Al-Sheikh announced plans to revive its print edition, expand digital coverage, recruit prominent boxing journalists, and organize awards ceremonies.
He also began developing boxing events under "The Ring" branding, expanding the publication's commercial activities beyond traditional media.
The ownership arrangement attracted scrutiny because Al-Sheikh was simultaneously involved in financing and organizing major fights covered by the publication.
In October 2026, multiple boxing industry reporters said DAZN was acquiring a controlling stake in "The Ring." Neither company publicly confirmed the terms, and the amount Al-Sheikh stood to receive was not disclosed.
Zuffa Boxing and Dana White
In March 2025, Al-Sheikh announced a major partnership with TKO Group Holdings, the parent company of UFC and WWE, to establish a new boxing promotion.
The venture, subsequently named Zuffa Boxing, was developed with Saudi entertainment company Sela, a subsidiary of Saudi Arabia's Public Investment Fund.
UFC President Dana White and WWE President Nick Khan were placed in leadership roles, while Al-Sheikh and Sela provided important strategic and financial backing.
The new organization sought to introduce a more centralized promotional structure to professional boxing, emphasizing consistent rankings, championship opportunities, and regularly scheduled events.
In September 2025, Paramount announced an exclusive media rights agreement with Zuffa Boxing for the United States, Canada, and Latin America. The promotion began staging events on Paramount+ in January 2026, with an initial schedule of 12 fight cards.
The project represented one of Al-Sheikh's most ambitious attempts to build a lasting international boxing business rather than simply finance individual championship fights.
Soccer Club Ownership
Al-Sheikh's professional sports investments began with soccer rather than boxing.
In 2018, he purchased Egypt's Al-Assiouty Sport and transformed it into Pyramids FC, investing heavily in players and attempting to establish a challenger to the country's traditional leading clubs.
His involvement generated controversy following disagreements with officials and supporters of Egyptian powerhouse Al Ahly, where he had previously served as honorary president.
After selling Pyramids in 2019, Al-Sheikh shifted his attention to Spain, acquiring UD AlmerÃa for approximately €20 million.
Under his ownership, AlmerÃa invested substantially in player recruitment, stadium improvements, and administrative infrastructure. One of the club's most successful investments was Uruguayan striker Darwin Núñez, who joined in 2019 before being sold to Benfica for a much larger transfer fee.
In 2022, AlmerÃa earned promotion to Spain's top division, La Liga, achieving one of its owner's principal objectives.
Al-Sheikh sold the club in 2025 to an investment group led by Saudi businessman Mohammed Al-Khereiji, ending his six-year association with the team.
Film Production and Writing
Outside professional sports, Al-Sheikh has pursued interests in filmmaking, literature, and songwriting.
In 2021, he published the novel "Cello," a supernatural thriller that was subsequently adapted into the 2023 horror film "The Cello."
The movie was directed by Darren Lynn Bousman and starred Jeremy Irons and Tobin Bell. Al-Sheikh wrote the screenplay and served as an executive producer.
He subsequently developed the story for the 2026 action film "7 Dogs," starring Egyptian actors Karim Abdel Aziz and Ahmed Ezz, alongside international performers including Monica Bellucci and Giancarlo Esposito.
Directed by Adil El Arbi and Bilall Fallah, the film was shot primarily in Riyadh at Al-Hisn Big Time Studios.
Its production budget exceeded $40 million, making it one of the most expensive Arabic-language films produced to that point.
The project reflected Al-Sheikh's efforts to encourage high-budget international filmmaking in Saudi Arabia and expand the country's entertainment infrastructure.
Influence and Controversies
Al-Sheikh's rise in international sports has attracted praise from promoters and athletes who credit Saudi financial backing with making previously difficult negotiations possible.
His influence has also generated criticism from human rights organizations and commentators concerned that Saudi Arabia's investments in sports and entertainment are intended to improve the kingdom's international reputation while diverting attention from political repression and human rights concerns.
Saudi officials have defended the investments as part of Vision 2030, emphasizing economic diversification, tourism, employment, and the development of new entertainment industries.
Through his leadership roles and business ventures, Al-Sheikh has become a central figure connecting Saudi government institutions with major international sports promoters, broadcasters, entertainers, and investors.
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